The biggest advantage to a direct mail campaign is that you can target the right prospects in exactly the right market for your message.
When designing a questionnaire and a mail campaign, Cana Direct will ask its prospective customers the following questions:
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Describe the “ideal” person that you want this questionnaire to be mailed.
What marketing area do you want to service or receive answers back from this questionnaire?
What is the goal of this questionnaire?
What are your expectations from this questionnaire?
What questions do you want to include in your questionnaire that will help you achieve your goals and expectations?