OVERVIEW OF DIRECT MAIL PROGRAM
Cana Direct’s mail program is all-inclusive.
What We Do
Market Analysis
Customize, print and mail your questionnaire.
Provide a P. O. Box for returns of your completed questionnaire.
Scan, e-mail and mail the completed questionnaires to you the day we receive them.
Track the results of your mail campaign.
Before we begin a mail campaign, Cana Direct’s Team does a market analysis of your area to determine the quantity of people that meet the criteria that you determine for your “ideal” prospect. Some of the criteria that we can use to determine your mail list count are:
Age, Income, Occupation
Homeowner, Veteran status, Zip code radius
Ethnic Group, Religious affiliation, Native language
Phone Lists
Mail Lists
Cana Direct provides phone lists that utilize a variety of demographic factors to match the requests of our customers. The phone lists are “scrubbed” quarterly to remove households that are on the federal “no call” list.
If combined with a mail campaign, the list can be provided to match the mail drops exactly. It can also be sorted any way the customer wants to make follow-up and tracking easier.
Cana Direct can provide mail lists in a variety of formats such as Excel spreadsheets, labels, and manuscripts. We can e-mail or mail them to you depending on your preference. We also provide full mail house services so we can use the mail list to address the mail piece, fold, insert, postal code, package and deliver it to the post office.
Because we qualify for significant bulk mail postal discounts, we can save you a considerable amount of expense that you would incur from first-class postage costs. Cana can identify the specific type of prospect that you want to mail and provide a mailing list to mirror those individuals.